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Innovatives Markenmanagement

Rasta: 9
User Generated Branding: Integrating User Generated Content into Brand Management
-15% su kodu: ENG15
71,98 
84,68 
Išsiųsime per 11-15 d. d.
Internal Brand Management in an International Context
-15% su kodu: ENG15
71,98 
84,68 
Išsiųsime per 11-15 d. d.
Brand Page Attachment: An Empirical Study on Facebook Users¿ Attachment to Brand Pages
-15% su kodu: ENG15
71,98 
84,68 
Išsiųsime per 11-15 d. d.
Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers¿ Purchase Intention
-15% su kodu: ENG15
Knyga minkštu viršeliu
(0)
71,98 
84,68 
Išsiųsime per 11-15 d. d.
Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application
-15% su kodu: ENG15
129,57 
152,44 
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
-15% su kodu: ENG15
Knyga minkštu viršeliu
(0)
71,98 
84,68 
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Brand Choice and Loyalty: Evidence from Swiss Car Registration Microdata
-15% su kodu: ENG15
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(0)
71,98 
84,68 
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Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram
-15% su kodu: ENG15
Knyga minkštu viršeliu
(0)
143,97 
169,38 
Išsiųsime per 11-15 d. d.
Platform Ambitions of Brands: A Scale Development and Empirical Investigation for Manufacturer Brands
-15% su kodu: ENG15
Knyga minkštu viršeliu
(0)
143,97 
169,38 
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Rasta: 9