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Applied Marketing Science / Angewandte Marketingforschung

Rasta: 9
E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
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Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
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The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe
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Remote Service Technology Perception and its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting
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The Effects of Cause-Related Marketing on Customers¿ Attitudes and Buying Behavior
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment
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The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
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The Creation of the Extraordinary: Perspectives on Luxury
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Rasta: 9