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WINNING IN SERVICE MARKETS

-15% su kodu: ENG15
283,42 
Įprasta kaina: 333,43 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
283,42 
Įprasta kaina: 333,43 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 333.4300 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Informacija

Autorius: Jochen Wirtz
Leidėjas: WSPC (US)
Išleidimo metai: 2016
Knygos puslapių skaičius: 704
ISBN-10: 1944659048
ISBN-13: 9781944659042
Formatas: 235 x 157 x 42 mm. Knyga kietu viršeliu
Kalba: Anglų

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