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A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google?the fastest-growing company in history?to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything?from corporations to governments, nations to individuals?must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
| Autorius: | Jeff Jarvis |
| Leidėjas: | Harperluxe |
| Išleidimo metai: | 2013 |
| Knygos puslapių skaičius: | 448 |
| ISBN-10: | 0061719919 |
| ISBN-13: | 9780061719912 |
| Formatas: | 229 x 152 x 26 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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