Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany. The authors follow a split approach in form of one quantitaive (regression analysis) and one qualitative (means-end chain) study to gain insights.
| Autorius: | David Fehrenbach, Tjorben Grote, Raoul Jacobmeyer, Markus Zipp, |
| Serija: | Aus der Reihe: e-fellows.net stipendiaten-wissen |
| Leidėjas: | GRIN Publishing |
| Išleidimo metai: | 2017 |
| Knygos puslapių skaičius: | 168 |
| ISBN-10: | 3668499985 |
| ISBN-13: | 9783668499980 |
| Formatas: | 297 x 210 x 12 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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