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Web Systems Design and Online Consumer Behavior

-22% su kodu: BOOKS
153,27 
Įprasta kaina: 196,50 
-22% su kodu: BOOKS
Kupono kodas: BOOKS
Akcija baigiasi: 2025-03-30
-22% su kodu: BOOKS
153,27 
Įprasta kaina: 196,50 
-22% su kodu: BOOKS
Kupono kodas: BOOKS
Akcija baigiasi: 2025-03-30
-22% su kodu: BOOKS
2025-03-31 153.27 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

Informacija

Leidėjas: Idea Group Publishing
Išleidimo metai: 2004
Knygos puslapių skaičius: 344
ISBN-10: 1591403278
ISBN-13: 9781591403272
Formatas: 260 x 183 x 23 mm. Knyga kietu viršeliu
Kalba: Anglų

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