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With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.
| Leidėjas: | Business Science Reference |
| Išleidimo metai: | 2010 |
| Knygos puslapių skaičius: | 400 |
| ISBN-10: | 1616928085 |
| ISBN-13: | 9781616928087 |
| Formatas: | 286 x 221 x 26 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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