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This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen ¿ and used ¿ as a resource for corporate innovation. The main argument is that companies have to build what the author calls ¿urban innovation networks.¿ After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players ¿ companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich ¿ are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
| Autorius: | Alexander Gutzmer |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2015 |
| Knygos puslapių skaičius: | 136 |
| ISBN-10: | 3319246224 |
| ISBN-13: | 9783319246222 |
| Formatas: | 241 x 160 x 14 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Urban Innovation Networks: Understanding the City as a Strategic Resource“
