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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy

-15% su kodu: ENG15
179,50 
Įprasta kaina: 211,18 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
179,50 
Įprasta kaina: 211,18 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 211.1800 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

Informacija

Autorius: W. Fred van Raaij
Leidėjas: Palgrave Macmillan US
Išleidimo metai: 2016
Knygos puslapių skaičius: 304
ISBN-10: 1349713430
ISBN-13: 9781349713431
Formatas: 216 x 140 x 17 mm. Knyga minkštu viršeliu
Kalba: Anglų

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