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As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.
Autorius: | Muneesh Kumar, Mamta Sareen, |
Leidėjas: | Business Science Reference |
Išleidimo metai: | 2011 |
Knygos puslapių skaičius: | 330 |
ISBN-10: | 1613503539 |
ISBN-13: | 9781613503539 |
Formatas: | 286 x 221 x 22 mm. Knyga kietu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance“