Trend Management: How to Effectively Use Trend-Knowledge in Your Company

-15% su kodu: ENG15
49,73 
Įprasta kaina: 58,50 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
49,73 
Įprasta kaina: 58,50 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 58.5000 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.

Informacija

Autorius: Jörg Blechschmidt
Serija: Business Guides on the Go
Leidėjas: Springer Berlin Heidelberg
Išleidimo metai: 2023
Knygos puslapių skaičius: 128
ISBN-10: 3662647052
ISBN-13: 9783662647059
Formatas: 210 x 148 x 8 mm. Knyga minkštu viršeliu
Kalba: Anglų

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