A case study of a particular population, transnational businesspeople working in German multinational corporations in Seoul, and examines nunchi (emotional intelligence), an important non-Western organizational phenomenon, and the role of symbols of identity in the recontextualisation process of adopting nunchi into strategic self-presentations. Consequently, this book will be a unique source for both scholars and practitioners, as its ethnographic approach provides enlightening new insights contributing towards an improved understanding of nunchi and identities in transnational management. In contributing a challenge to peculiar perspectives by taking a non-Western concept and exploring its relevance, this book provides a unique picture of nunchi and identity than has previously been presented in management studies. Thus, this book implies that nunchi is not a fixed object but a strategic tool, which allows transnational businesspeople to promote their individual drives, which leads on to new forms of self-presentation tailored to transnational business. Steffen Kromer is a business anthropologist and management consultant, who earned his PhD from Royal Holloway, University of London.
| Autorius: | Steffen Kromer |
| Leidėjas: | Berry Street Books |
| Išleidimo metai: | 2018 |
| Knygos puslapių skaičius: | 302 |
| ISBN-10: | 163233173X |
| ISBN-13: | 9781632331731 |
| Formatas: | 244 x 170 x 17 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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