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Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

-15% su kodu: ENG15
52,49 
Įprasta kaina: 61,75 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
52,49 
Įprasta kaina: 61,75 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 61.7500 InStock
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Knygos aprašymas

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

Informacija

Autorius: Richie Barker, Karen E. Sutherland,
Leidėjas: Springer Nature Singapore
Išleidimo metai: 2023
Knygos puslapių skaičius: 296
ISBN-10: 9819940001
ISBN-13: 9789819940004
Formatas: 216 x 153 x 21 mm. Knyga kietu viršeliu
Kalba: Anglų

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