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Through a Lens of Scarcity: Health Communication in a Low-Income Context

-15% su kodu: ENG15
122,37 
Įprasta kaina: 143,97 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
122,37 
Įprasta kaina: 143,97 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 143.9700 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested.

Informacija

Autorius: Hanna Luetke Lanfer
Serija: Gesundheit und Gesellschaft
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2021
Knygos puslapių skaičius: 412
ISBN-10: 3658349131
ISBN-13: 9783658349134
Formatas: 210 x 148 x 23 mm. Knyga minkštu viršeliu
Kalba: Anglų

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