Thinking Big and Small: A guide to activating your entrepreneurial mindset

Sometimes, to stay in the game, we must change it. Do you have what it takes? Success happens when we turn ideas into actions, and no one understands this better than entrepreneurs. They break conventions to make things happen. When told, "You can't do that!" they respond, "Just watch me." and then launch a solution that pushes humanity and our economy forward. Thinking Big and Small is an inspiration and practical roadmap for anyone looking to step onto the entrepreneurial path. It discusses the attributes and attitudes aspiring entrepreneurs and intrapreneurs need to achieve great things, in a self-sustainable manner. Drawing on the latest research, countless conversations, and personal experiences, entrepreneur and investor Hester Spiegel-can den Steenhoven uncovers the universal attributes of successful entrepreneurship. These attributes combine the creativity of an artist with the rigour of a scientist. They compel us to dream big and act meticulously, allowing us to navigate the macro and micro dimensions of genuine opportunity. With cheerful yet thought-provoking pragmatism, Spiegel-van den Steenhoven shows us that while it takes a particular kind of person to disrupt the status quo, the entrepreneurial mindset is accessible to us all. This book is for you if you want to bring more creativity into your everyday life and work. It's especially valuable if you are courageous enough to leave the established path, explore what could be, and start new ventures. If you dare to dream bigger and look for a place to start, this book will be your practical guide.