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The World Television Industry (Routledge Revivals): An Economic Analysis

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Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
392,33 
Įprasta kaina: 461,56 
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Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 461.5600 InStock
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Knygos aprašymas

First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.

Informacija

Autorius: Peter Dunnett
Leidėjas: Routledge
Išleidimo metai: 2010
Knygos puslapių skaičius: 264
ISBN-10: 0415615194
ISBN-13: 9780415615198
Formatas: 222 x 145 x 18 mm. Knyga kietu viršeliu
Kalba: Anglų

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