Legend in Marketing: The Social and Ethical Side of Marketing By Philip Kotler Explore the transformative insights of marketing legend Philip Kotler in his latest book, Legend in Marketing: The Social and Ethical Side of Marketing. This essential read delves into the critical aspects of marketing that extend beyond traditional practices, focusing on the profound social and ethical responsibilities of marketers today. Kotler, a leading voice in the marketing industry, challenges you to rethink your approach to marketing by highlighting its potential for positive social impact and ethical conduct. Through compelling case studies and actionable advice, this book offers a roadmap for integrating social responsibility and ethical principles into your marketing strategies. Ideal for marketing professionals, business leaders, and students, this title equips you with the knowledge to harness the power of marketing for good, ensuring that your practices not only drive business success but also contribute to a better world. Join Philip Kotler in redefining the future of marketing with integrity and purpose.
| Autorius: | Philip Kotler, Vibrant Publishers, |
| Leidėjas: | Vibrant Publishers |
| Išleidimo metai: | 2024 |
| Knygos puslapių skaičius: | 252 |
| ISBN-10: | 1636512542 |
| ISBN-13: | 9781636512549 |
| Formatas: | 235 x 157 x 18 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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