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How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library-its collection-the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.
| Autorius: | Sharon Baker, Karen Wallace, |
| Leidėjas: | Libraries Unlimited |
| Išleidimo metai: | 2002 |
| Knygos puslapių skaičius: | 384 |
| ISBN-10: | 1563086484 |
| ISBN-13: | 9781563086489 |
| Formatas: | 254 x 178 x 21 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „The Responsive Public Library: How to Develop and Market a Winning Collection“
