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Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
Autorius: | Nadine Scholz |
Leidėjas: | Springer Fachmedien Wiesbaden |
Išleidimo metai: | 2015 |
Knygos puslapių skaičius: | 100 |
ISBN-10: | 3658098368 |
ISBN-13: | 9783658098360 |
Formatas: | 210 x 148 x 6 mm. Knyga minkštu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms“