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The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms

-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 84.6800 InStock
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Knygos aprašymas

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. 

Informacija

Autorius: Nadine Scholz
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2015
Knygos puslapių skaičius: 100
ISBN-10: 3658098368
ISBN-13: 9783658098360
Formatas: 210 x 148 x 6 mm. Knyga minkštu viršeliu
Kalba: Anglų

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