Atnaujintas knygų su minimaliais defektais pasiūlymas! Naršykite ČIA >>

The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

-15% su kodu: ENG15
52,34 
Įprasta kaina: 61,58 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
52,34 
Įprasta kaina: 61,58 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 61.5800 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience.

This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) ¿ invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.

Informacija

Autorius: Claes Fornell, David Vanamburg, G. Tomas M. Hult, Forrest V. Morgeson III,
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2021
Knygos puslapių skaičius: 228
ISBN-10: 3030135640
ISBN-13: 9783030135645
Formatas: 235 x 155 x 13 mm. Knyga minkštu viršeliu
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction“

Būtina įvertinti prekę