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Many people confuse the word they hear regularly, entrepreneurship, with the word we'll be talking about in this book, intrapreneurship. The difference is just between ENTREPRENEURSHIP and INTRAPRENEURSHIP. But where exactly does this new word come from? The word intrapreneurship first appeared in the 1970s in the writings of Gifford and Elizabeth Pinchot. The word refers to a category of worker-entrepreneurs who have ideas and who, if they are unable to express them within their organisation, may eventually leave the company to exploit them on their own, as entrepreneurs. Intrapreneurship, in the same vein as participative innovation, a constructive approach in which employees are invited to propose innovative solutions and contribute to their implementation, makes it possible to breathe a breath of creativity, flexibility and agility into traditional organisations that tend to be complex, static or even rigid.
| Autorius: | Alain Ndedi, Florence Nisabwe, |
| Leidėjas: | Our Knowledge Publishing |
| Išleidimo metai: | 2023 |
| Knygos puslapių skaičius: | 88 |
| ISBN-10: | 6206294188 |
| ISBN-13: | 9786206294184 |
| Formatas: | 220 x 150 x 6 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „The practice of intrapreneurship: Business Entrepreneurship, Innovation and Creativity in Practice“
