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Are you losing your most valuable asset ¿ your customers? This is just one of eight important questions that The Lost-Trade System answers. Lost trades mean lost business ¿ and you cannot examine and manage what you cannot see or measure. Taking this point further, the author contends that a business doesn¿t really know it¿s market if it doesn¿t know its lost trades. This innovative book brings you truly new insights into Business Intelligence, which provides information to improve decision-making. The Lost-Trade System is more than a technical solution that allows a sales organization to capture the data regarding its lost business. It is a set of analytical tools and a framework that creates information out of this data, and a methodology that allows business users to create knowledge out of this information, allowing them to take appropriate and informed action to create value via improved business processes.
| Autorius: | Jesper Thorlund |
| Leidėjas: | Strategic Book Publishing |
| Išleidimo metai: | 2008 |
| Knygos puslapių skaičius: | 168 |
| ISBN-10: | 1606932632 |
| ISBN-13: | 9781606932636 |
| Formatas: | 235 x 157 x 15 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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