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The Inscrutable Shopper: Consumer Resistance in Retail

-15% su kodu: ENG15
35,87 
Įprasta kaina: 42,20 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
35,87 
Įprasta kaina: 42,20 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 42.2000 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

Informacija

Autorius: Stella Minahan
Leidėjas: Business Expert Press
Išleidimo metai: 2011
Knygos puslapių skaičius: 164
ISBN-10: 1606491717
ISBN-13: 9781606491713
Formatas: 229 x 152 x 9 mm. Knyga minkštu viršeliu
Kalba: Anglų

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