The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries

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Įprasta kaina: 84,68 
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Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 84.6800 InStock
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Knygos aprašymas

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

Informacija

Autorius: Franziska Krüger
Serija: International Management Studies
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2016
Knygos puslapių skaičius: 228
ISBN-10: 365812556X
ISBN-13: 9783658125561
Formatas: 210 x 148 x 13 mm. Knyga minkštu viršeliu
Kalba: Anglų

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