The impact of E-Marketing Practices on Marketing Performance: A Small Business Enterprises Context

-15% su kodu: ENG15
96,65 
Įprasta kaina: 113,70 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
96,65 
Įprasta kaina: 113,70 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 113.7000 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book explores and analyse the different factors affecting the adoption of Electronic Marketing by industrial and trading small business enterprises. It aims to develop and test a theoretical model that can help to understand and interpret the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This book builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context. This book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. Overall as the theory in the field of E-Marketing is still in its infancy stage and is not yet well established, this book can be considered as a step towards a theory building in the field of E-marketing.

Informacija

Autorius: Hatem El-Gohary, Egypt Cairo University, Uk Birmingham City University,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2012
Knygos puslapių skaičius: 536
ISBN-10: 3848412608
ISBN-13: 9783848412600
Formatas: 220 x 150 x 33 mm. Knyga minkštu viršeliu
Kalba: Anglų

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