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The First Adman: Thomas Bish and the Birth of Modern Advertising

-15% su kodu: ENG15
35,87 
Įprasta kaina: 42,20 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
35,87 
Įprasta kaina: 42,20 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 42.2000 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

Informacija

Autorius: Gary Hicks
Leidėjas: Victorian Secrets
Išleidimo metai: 2012
Knygos puslapių skaičius: 218
ISBN-10: 1906469393
ISBN-13: 9781906469399
Formatas: 229 x 152 x 12 mm. Knyga minkštu viršeliu
Kalba: Anglų

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