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The proliferation of digital technology and its integration into financial services have given rise to the emergence of virtual banking, representing a transformative shift in the banking landscape. This study delves into the determinants influencing the adoption of virtual banking within the Malaysian market. By employing a comprehensive research framework, encompassing technological, socio-economic, and regulatory factors, this research seeks to elucidate the multifaceted dynamics that shape the acceptance and utilization of virtual banking services among Malaysian consumers. Through a synthesis of empirical data and theoretical insights, this study contributes to a deeper understanding of the virtual banking adoption phenomenon in the Malaysian context, offering valuable implications for both practitioners and policymakers navigating the evolving financial ecosystem.
| Autorius: | Sanmugam Annamalah, Chong Sue Wei, |
| Leidėjas: | LAP LAMBERT Academic Publishing |
| Išleidimo metai: | 2023 |
| Knygos puslapių skaičius: | 180 |
| ISBN-10: | 620677922X |
| ISBN-13: | 9786206779223 |
| Formatas: | 220 x 150 x 11 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „THE DETERMINANTS OF VIRTUAL BANKING ADOPTION IN MALAYSIAN MARKET: VIRTUAL BANKING ADOPTION IN MALAYSIAN MARKET“
