The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy

-15% su kodu: ENG15
43,57 
Įprasta kaina: 51,26 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
43,57 
Įprasta kaina: 51,26 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 51.2600 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes - to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it's coming. And sooner than you might think.

Informacija

Autorius: George Pettinico, George R. Milne,
Leidėjas: Business Expert Press
Išleidimo metai: 2020
Knygos puslapių skaičius: 196
ISBN-10: 1951527682
ISBN-13: 9781951527686
Formatas: 229 x 152 x 11 mm. Knyga minkštu viršeliu
Kalba: Anglų

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