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Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic. Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.
| Leidėjas: | Libraries Unlimited |
| Išleidimo metai: | 2011 |
| Knygos puslapių skaičius: | 240 |
| ISBN-10: | 1598846116 |
| ISBN-13: | 9781598846119 |
| Formatas: | 240 x 161 x 18 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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