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The Art of Political Storytelling: Why Stories Win Votes in Post-truth Politics

-15% su kodu: ENG15
23,86 
Įprasta kaina: 28,07 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
23,86 
Įprasta kaina: 28,07 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 28.0700 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

Now in paperback and with a new Afterword offering insights into the events of 2020 and early 2021, including the pandemic, global protests, racial justice debates and the US presidential election, this book provides an original and compelling way of understanding the chaotic world of today's politics. In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Seargeant argues, the most powerful tool for manipulating emotions is a gripping narrative. From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process.

Informacija

Autorius: Philip Seargeant
Leidėjas: Bloomsbury Academic
Išleidimo metai: 2021
ISBN-10: 1350266140
ISBN-13: 9781350266148
Formatas: 214 x 136 x 22 mm. Knyga minkštu viršeliu
Kalba: Anglų

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