The Advertising Agency (RLE Marketing): Procedure and Practice

-15% su kodu: ENG15
120,04 
Įprasta kaina: 141,22 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
120,04 
Įprasta kaina: 141,22 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 141.2200 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Informacija

Autorius: Floyd Y. Keeler, Albert E. Haase,
Leidėjas: Routledge
Išleidimo metai: 2015
Knygos puslapių skaičius: 320
ISBN-10: 113899765X
ISBN-13: 9781138997653
Formatas: 234 x 156 x 17 mm. Knyga minkštu viršeliu
Kalba: Anglų

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