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The Ad Men and Women: A Biographical Dictionary of Advertising

-15% su kodu: ENG15
159,72 
Įprasta kaina: 187,90 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
159,72 
Įprasta kaina: 187,90 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 187.9000 InStock
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Knygos aprašymas

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

Informacija

Leidėjas: Greenwood
Išleidimo metai: 1994
Knygos puslapių skaičius: 420
ISBN-10: 0313278016
ISBN-13: 9780313278013
Formatas: 235 x 157 x 29 mm. Knyga kietu viršeliu
Kalba: Anglų

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