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Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology. In this book: - Electric vehicles; - Teslanomics; - Brand experience; - Legendary brand; - Climate change
| Autorius: | Ivelin Dobrev |
| Leidėjas: | Science Factory |
| Išleidimo metai: | 2021 |
| Knygos puslapių skaičius: | 104 |
| ISBN-10: | 3964872628 |
| ISBN-13: | 9783964872623 |
| Formatas: | 210 x 148 x 8 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Tesla¿s current state and brand potential. How to derive a brand meaning and create a future that inspires“
