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This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.
| Autorius: | Graham Smith |
| Leidėjas: | Lulu.com |
| Išleidimo metai: | 2018 |
| Knygos puslapių skaičius: | 98 |
| ISBN-10: | 0244697868 |
| ISBN-13: | 9780244697860 |
| Formatas: | 216 x 216 x 7 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Telemarketing Kills Kittens“
