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Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
| Autorius: | Rajagopal |
| Leidėjas: | Business Science Reference |
| Išleidimo metai: | 2012 |
| Knygos puslapių skaičius: | 346 |
| ISBN-10: | 1466609699 |
| ISBN-13: | 9781466609693 |
| Formatas: | 286 x 221 x 23 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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