The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States. To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name. Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes. In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture. Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.
| Autorius: | Michael Larson |
| Leidėjas: | iUniverse |
| Išleidimo metai: | 2006 |
| Knygos puslapių skaičius: | 120 |
| ISBN-10: | 0595393241 |
| ISBN-13: | 9780595393244 |
| Formatas: | 229 x 152 x 7 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave“
