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The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".
This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to ¿trade up¿ in some areas ¿ to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: ¿New-Luxury¿. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.
Added-value of this summary:
¿ Save time
¿ Understand key concepts
¿ Expand your knowledge
To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.
| Autorius: | Businessnews Publishing |
| Leidėjas: | Business Book Summaries |
| Išleidimo metai: | 2016 |
| Knygos puslapių skaičius: | 42 |
| ISBN-10: | 2511047993 |
| ISBN-13: | 9782511047996 |
| Formatas: | 180 x 120 x 4 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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