The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".
This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don¿t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.
Added-value of this summary:
¿ Save time
¿ Understand key concepts
¿ Expand your business knowledge
To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.
| Autorius: | Businessnews Publishing |
| Leidėjas: | Business Book Summaries |
| Išleidimo metai: | 2016 |
| Knygos puslapių skaičius: | 42 |
| ISBN-10: | 2511044102 |
| ISBN-13: | 9782511044100 |
| Formatas: | 180 x 120 x 4 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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