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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".
This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company¿s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
Added-value of this summary:
¿ Save time
¿ Understand key concepts
¿ Increase your business knowledge
To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.
| Autorius: | Businessnews Publishing |
| Leidėjas: | Business Book Summaries |
| Išleidimo metai: | 2016 |
| Knygos puslapių skaičius: | 44 |
| ISBN-10: | 2511043688 |
| ISBN-13: | 9782511043684 |
| Formatas: | 180 x 120 x 4 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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