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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
| Autorius: | Francisco J. Martínez-López, Tawfik Jelassi, |
| Serija: | Classroom Companion: Business |
| Leidėjas: | Springer International Publishing |
| Išleidimo metai: | 2020 |
| Knygos puslapių skaičius: | 812 |
| ISBN-10: | 3030489493 |
| ISBN-13: | 9783030489496 |
| Formatas: | 241 x 160 x 46 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation“
