Strategic Social Media Management: Theory and Practice

Karen E. Sutherland

(0) Rašyti atsiliepimą

-15% su kodu: ENG15

Strategic Social Media Management: Theory and Practice

Karen E. Sutherland

(0) Rašyti atsiliepimą

Knygos „Strategic Social Media Management: Theory and Practice“ aprašymas

Knygos aprašymas

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.

Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management.

Reflecting the demands of contemporary practice, advice on self-care is also provided, helping to protect emerging Social Media Managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives.

This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills.

The first edition of this textbook won a Book Excellence Award, a Silver International Stevie Award for Best Business Book and was named in the Best 100 Public Relations eBooks of All Time by the Book Authority.

Informacija

Autorius:	Karen E. Sutherland
Leidėjas:	Springer Nature Singapore
Išleidimo metai:	2024
Knygos puslapių skaičius:	636
ISBN-10:	9819994950
ISBN-13:	9789819994953
Formatas:	240 x 168 x 34 mm. Knyga minkštu viršeliu
Kalba:	Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „Strategic Social Media Management: Theory and Practice“

Pristatymo būdas	Knygos pristatymo trukmė *
Smartpost paštomatas	Per 18-26 val.
Venipak paštomatas	Per 18-26 val
LP Express terminalas	Per 18-26 val.
DPD paštomatas	Vilniuje: per 4-26 val., kitur Lietuvoje: per 18-26 val.
Omniva paštomatas	Per 18-26 val.
Lietuvos pašto skyrius	Per 18-26 val.
Nurodytu adresu	Per 18-26 val.

Pristatymo būdas	Knygos pristatymo trukmė*
Smartpost paštomatas	Per 24-48 val.
Venipak paštomatas	Per 24-48 val.
LP Express terminalas	Per 24-48 val.
DPD paštomatas	Vilniuje: per 24-32 val., kitur Lietuvoje: per 24-48 val.
Omniva paštomatas	Per 24-48 val.
Lietuvos pašto skyrius	Per 24-72 val.
Nurodytu adresu	Per 24-48 val.

Pristatymo būdas	Knygos pristatymo trukmė
Smartpost paštomatas	3-6 darbo dienos
Venipak paštomatas	3-6 darbo dienos
LP Express terminalas	3-6 darbo dienos
DPD paštomatas	3-6 darbo dienos
Omniva paštomatas	3-6 darbo dienos
Lietuvos pašto skyrius	5-8 darbo dienos
Nurodytu adresu	3-6 darbo dienos

Pristatymo būdas ir kaina LIETUVOJE
Atsiėmimas biure Vilniuje Galimas tik nuo 15 € NEMOKAMAS
Venipak paštomatas Prekių suma iki 20 € - kaina 1,89 € virš 20€ pristatymas NEMOKAMAS
Smartpost paštomatas Prekių suma iki 20 € - kaina 1,99 € virš 20 € pristatymas NEMOKAMAS
Omniva paštomatas Prekių suma iki 25 € - kaina 2,49 € virš 25 € pristatymas NEMOKAMAS
LP Express terminalas Prekių suma iki 25 € - kaina 2,49 € virš 25 € pristatymas NEMOKAMAS
DPD paštomatas Prekių suma iki 25 € - kaina 2,99 € virš 25 € pristatymas NEMOKAMAS
Lietuvos pašto skyrius Prekių suma iki 25 € - kaina 2,49 € virš 25 € pristatymas NEMOKAMAS
Nurodytu adresu Prekių suma iki 25 € - kaina 3,49 € virš 25 € pristatymas NEMOKAMAS