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Strategic Retail Management: Text and International Cases

-15% su kodu: ENG15
105,17 
Įprasta kaina: 123,73 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
105,17 
Įprasta kaina: 123,73 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 123.7300 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Informacija

Autorius: Joachim Zentes, Hanna Schramm-Klein, Dirk Morschett,
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2016
Knygos puslapių skaičius: 484
ISBN-10: 3658101822
ISBN-13: 9783658101824
Formatas: 240 x 168 x 25 mm. Knyga minkštu viršeliu
Kalba: Anglų

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