Strategic Marketing Management, 9th Edition

-15% su kodu: ENG15
292,03 
Įprasta kaina: 343,57 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
292,03 
Įprasta kaina: 343,57 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 343.5700 InStock
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Knygos aprašymas

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Informacija

Autorius: Alexander Chernev
Leidėjas: Cerebellum Press
Išleidimo metai: 2018
Knygos puslapių skaičius: 296
ISBN-10: 1936572516
ISBN-13: 9781936572519
Formatas: 241 x 196 x 21 mm. Knyga kietu viršeliu
Kalba: Anglų

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