Strategic Marketing Management, 9th Edition

-15% su kodu: ENG15
170,67 
Įprasta kaina: 200,79 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
170,67 
Įprasta kaina: 200,79 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 200.7900 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Informacija

Autorius: Alexander Chernev
Leidėjas: Cerebellum Press
Išleidimo metai: 2018
Knygos puslapių skaičius: 296
ISBN-10: 1936572508
ISBN-13: 9781936572502
Formatas: 235 x 191 x 17 mm. Knyga minkštu viršeliu
Kalba: Anglų

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