Strategic Marketing by Philip Kotler Unlock the secrets to effective marketing with Philip Kotler's Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler's expertise illuminates the path to creating and executing strategies that stand out in today's competitive marketplace. In Strategic Marketing, you'll explore: -- Innovative Frameworks: Discover essential tools and models for developing robust marketing strategies. -- Practical Case Studies: Gain insights from real-world examples that demonstrate the application of key marketing concepts. -- Strategic Insights: Learn how to effectively analyze market dynamics and position your brand for success. -- Comprehensive Guidance: From market research to strategy implementation, Kotler provides actionable advice for marketers at every level. Perfect for marketing professionals, business leaders, and students alike, this book is your guide to mastering the art of strategic marketing and driving your business to new heights. Dive into Kotler's timeless wisdom and transform your marketing approach today.
| Autorius: | Philip Kotler, Vibrant Publishers, |
| Leidėjas: | Vibrant Publishers |
| Išleidimo metai: | 2024 |
| Knygos puslapių skaičius: | 122 |
| ISBN-10: | 1636512453 |
| ISBN-13: | 9781636512457 |
| Formatas: | 229 x 152 x 7 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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