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Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.
Autorius: | Cornelis A. De Kluyver, John A. Pearce, |
Leidėjas: | Business Expert Press |
Išleidimo metai: | 2015 |
Knygos puslapių skaičius: | 274 |
ISBN-10: | 1631570730 |
ISBN-13: | 9781631570735 |
Formatas: | 229 x 152 x 15 mm. Knyga minkštu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „Strategic Management: An Executive Perspective“