Strategic Equity Partnerships in Professional Football: Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 84.6800 InStock
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Knygos aprašymas

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

Informacija

Autorius: Tobias Duffner
Serija: Event- und Impaktforschung
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2020
Knygos puslapių skaičius: 384
ISBN-10: 3658313005
ISBN-13: 9783658313005
Formatas: 210 x 148 x 21 mm. Knyga minkštu viršeliu
Kalba: Anglų

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