Sport, Promotional Culture and the Crisis of Masculinity

-15% su kodu: ENG15
112,18 
Įprasta kaina: 131,98 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
112,18 
Įprasta kaina: 131,98 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 131.9800 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms.
Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.

Informacija

Autorius: Steven Jackson, Sarah Gee,
Serija: Global Culture and Sport Series
Leidėjas: Palgrave Macmillan UK
Išleidimo metai: 2017
Knygos puslapių skaičius: 308
ISBN-10: 1137556722
ISBN-13: 9781137556721
Formatas: 216 x 153 x 22 mm. Knyga kietu viršeliu
Kalba: Anglų

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