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Sold on Radio: Advertisers in the Golden Age of Broadcasting

-15% su kodu: ENG15
65,42 
Įprasta kaina: 76,96 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
65,42 
Įprasta kaina: 76,96 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 76.9600 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.

Informacija

Autorius: Jim Cox
Leidėjas: McFarland
Išleidimo metai: 2013
Knygos puslapių skaičius: 334
ISBN-10: 0786475188
ISBN-13: 9780786475186
Formatas: 254 x 178 x 18 mm. Knyga minkštu viršeliu
Kalba: Anglų

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