Atnaujintas knygų su minimaliais defektais pasiūlymas! Naršykite ČIA >>
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
| Autorius: | Julia Postatny, Daniel Hurrle, |
| Serija: | BestMasters |
| Leidėjas: | Springer Fachmedien Wiesbaden |
| Išleidimo metai: | 2015 |
| Knygos puslapių skaičius: | 136 |
| ISBN-10: | 3658088214 |
| ISBN-13: | 9783658088217 |
| Formatas: | 210 x 148 x 8 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool“
